The Changing Face of Automotive Aftermarket eCommerce
In a recent article released by TruckingTimes.com entitled “How Many Exhibitors Does it Take to make a Good SEMA Truck Show?” David Herrmeyer makes some interesting observations about the current...
View ArticleHow do I reduce bounce rate for my eCommerce site pages?
How do I Measure my Site Pages Effectiveness using the eCommerce Metric, Bounce Rate? With so much emphasis on driving traffic to eCommerce sites, you must also consider Bounce Rate. As online...
View ArticleHow do I turn Site Traffic into Increased Conversion Rates?
Having warm bodies visit your website is one thing, capturing more money is something entirely different. In lasts months blog post we addressed reducing bounce rate and approaches to keeping people...
View ArticleHow do I Increase the Number of Repeat Visitors to my Website?
Touch Point Repetition, and Timing Internet Marketing often focuses on getting traffic to your website, and providing enough information to help customers convert (make a purchase), however what many...
View ArticleAutomotive eCommerce - Evolving with the Aftermarket
Having been involved with Automotive eCommerce websites since the mid ninety's, we have seen the growth of technology for the automotive aftermarket sector first hand. It is amazing to see the growth...
View ArticleWhy is blogging critical for your eCommerce website's success?
Simply creating a website that is designed to generate conversions is not enough to make your business thrive in the way you want. While a solid design and user interface is the first and arguably most...
View ArticleGoogle's New Policies And What They Mean For You
A few days ago, online juggernaut Google announced that as of March 1st they will be implementing some new policies. These changes will primarily be in regard to privacy and overall functionality of...
View ArticleThe Importance of Site Revamps in eCommerce
eCommerce and other types of businesses that are focused heavily on the internet and all of its applications are extremely fast moving by nature. Technologies and ideas are constantly being developed,...
View ArticleColor Theory in Web Design-- Does it Matter?
In its entirety, Color Theory is an extremely complicated concept that encompasses many different ideas. Essentially it is a guide to color mixing and the impacts that certain colors have...
View ArticleUser Interface Standards; Design Catering to the User
What is UI Design? User interface design, or user-centered design, is simply designing an application or software program while focusing on the experience it will present to the user. It’s a concept...
View ArticleUsing Textures Effectively in Web Design
What is a Texture in Regards to Website Design? In web design the line between a pattern and a texture is one that is a little bit blurred; the terms have been thrown around almost synonymously, to the...
View ArticleMinimalist Website Design, What's the Deal?
Before going into any detail on minimalist website designs, it needs to be made clear that no style of web design is better than others. It all depends on what the website is trying to accomplish and...
View ArticlePinterest-- What Does it Mean for Website Design?
It’s no secret that Pinterest has swept through the internet and captivated an impressive number of people in a short amount of time. For the uninitiated; Pinterest is a relatively new Social...
View ArticleThe Importance of Branding in eCommerce
When you set out to build something as complicated as a fully operational company, you’re actually creating much more than that. In order to be truly successful, you have to create a brandA brand is a...
View ArticleIs Web Browsing on a Mobile Device the Future?
It has been projected that by 2014, if current trends continue, there will be more users accessing the internet via a mobile device than with a desktop computer. While at first this may seem like an...
View ArticleBounce Rate Optimization & eCommerce-- It's Important!
The Bounce Rate on your individual website pages is an extremely important metric to keep track of if you are striving to improve your online success. “Bounce Rate” is a term used in web traffic...
View ArticleResponsive Web Design & What it Means for the Future
Day by day the number of devices and browsers that need to work with your website grows. Responsive web design represents a fundamental shift in how we’ll build websites in the future. So what is it?...
View ArticleAdding Personality to Your Website Designs
Being a web designer isn’t just about creating a functional website that serves its purpose, obviously that’s a major part of it, but it isn’t the end of the road. A designer of any kind has the...
View Article3 Web Design Strategies that Add Creativity to Your Website
As is the case with most things in the world, web design has changed and evolved throughout the years. In the beginning it was expected that most websites would have a similar look, layout, and...
View ArticleNew Pinterest Business Pages and the Benefits for your Site
Pinterest has taken over the world quickly grown into the social media wonder child. If you are still trying to market effectively on Facebook, you have another social network that refuses to be...
View ArticleResponsive Website Design
Responsive Website Design: What is it, and why do you need it? There was a time when 99% of websites would be opened on a laptop or desktop computer. Then along came the smart phone, and designers and...
View ArticleBest Practices for Ecommerce Website Design
When building an Ecommerce store, it’s important to get your website design right. A poorly designed store will deter customers, lower trust and destroy your business. A well-designed store will...
View ArticleSocial Media and E-Commerce
By now marketers have figured out social media isn't going away – in fact, it's gaining more traction than ever before. And if you want to have a comprehensive online business, it's time to start...
View ArticleHow to Make Social Media Content More Shareable
When you’re trying to gain brand awareness on social media, you don’t just want people to like your content – you want them to share it. And with everyone battling for attention from individuals to...
View ArticleQuick Color Breakdown: What do different colors mean in website design?
When it comes to your web design, you want your visual appearance to be spot on. After all, a customer’s first glance at your site will alert them to whether they want to stay a minute and check out...
View Article8 Point Guide to Creating a Social Media Campaign
If you own an online business, now is the perfect time to get engaged in social media. However, it's also a very busy time because those marketers that once glossed over it have started taking it very...
View Article6 Things to Look For in a Great Web Design Company
Web design is not a business that comes in a one-size-fits-all category. Every business has a unique vision for what they want to achieve online and how their presence will progress in the future. And...
View ArticleWhat’s the Fuss About Snapchat? Should I be on there?
Snapchat has been gaining more steam over the last few years, and for those who have taken notice, you might be wondering what all the fuss is about. In a nutshell, here's how Snapchat works: Snapchat...
View Article4 Emotional Triggers Turn Strangers Into Customers
Consumers (and that includes us) are often persuaded to buy products and invest in services when our emotional triggers are engaged. It’s a sales tactic that has been proven well before online...
View ArticleCustomer Acquisition Plan: Are you on the right path to gain more clients?
Whether your brand is already out there and you want to launch a new product or service, or you’re a startup ready to make your first dollar, a customer acquisition plan is a must. After all, no...
View Article3 Methods to Improve Site Speed and Gets Customers Through Checkout Faster
The benefits of having a quick website are endless, and customers don't put a second thought into leaving one site because it's slow, and moving down the full list of other options to find the fastest...
View Article3 Up and Coming Social Media Platforms Your Ideal Customers May Be On
Even if your brand is active on the top forms of social media, you may feel that you're still missing some of your ideal customers. And it's true because they may be checking out some of the newer or...
View Article3 Ways to Write Attention Grabbing Headlines for Twitter
Twitter is a unique way to socialize online, and it gives businesses an edge because you know that you're limited to 140 characters, so you must embrace brevity and be straightforward. In nutshell –...
View ArticleBe Special
A business web design is more than just a box to check off your to-do list – it's a vital element of online marketing that deserves your utmost attention. It provides customers with the first...
View ArticleCustomer Acquisition Plan
When you have a fully developed customer acquisition plan, you may want to let it simmer so that you can gather data to improve it. However, that can be tough when you’re continually on the go when it...
View ArticleTwitter Drives Traffic
When you have customers hanging out on Twitter, you need to be there – even though it can be overwhelming when you're new. Online businesses are continually tweaking their Twitter campaigns and working...
View ArticleFailed Web Design
You can no longer look at your business website as a stiff variation of your brand. Now your site must stand against the competition and offer a customer experience that is built to wow your target...
View ArticleOnline Trends
Managing a website is more than just crunching numbers and selling products. There’s a strategy involved when you want to profit off trends. Trends can be tricky as an online marketer because...
View ArticleBoosting Revenue via SEO and SEM
If you run a business website, whether it’s an e-commerce store or an extension of your brick and mortar office, then you should know a little something about SEO and SEM. But, like many new website...
View ArticleLink Building Strategies
Link building is one of the most difficult parts of SEO, and it can get downright complicated. When choosing the links you want to utilize, you have to be cautious to ensure you're using white hat...
View Article5 Psychological Triggers that Drive Sales
We've all seen the way emotions can drive human behavior. And when potential customers come to your website, your goal is to make them feel emotions that navigate those purchasing decisions inside...
View ArticleIs Your Online Shopping Cart Costing You Sales?
If you own an e-commerce store, then you’ve suffered a financial loss due to abandoned carts. (It’s an inevitable part of doing business online unless you are designing nightclub websites.) And while...
View ArticleRecurring Revenue Plan
As your customer acquisition plan evolves, you'll not only focus your attention on gaining new customers, but you'll want to see revenue from the recurring ones. These are the customers that "keep the...
View ArticleAre You Charging Enough
Product pricing is critical for your ROI, but it's also essential for your brand. If you offer too many big deals, and you come across as a bargain brand, not enough, and your customers don't think...
View Article6 Essential Web Development Sales Strategies
Companies of all sized know the importance of an online presence. However, with the multitude of sales strategies for web developers, it can be difficult to find out which direction your online...
View ArticleMarketing Segmentation of Customers
Most San Diego web development companies will tell you to identify your ideal customers before you do anything else. In many cases, you’ll find this is easier said than done. Luckily we’ve simplified...
View ArticleMarketing Channel Checklist
Whether you're starting an online business or you're extending your current company to reach a larger audience, you'll need to market through the best channels to grow your bottom dollar. But then...
View ArticleEcommerce: 4 Marketing Myths Debunked
E-commerce continues to thrive as an online business, and it's no wonder! Online shopping is convenient, and consumers can make purchases from almost anywhere in the world straight from their...
View ArticleSteps to Produce Revenue Building Content for Social Media
So, you have an amazing San Diego webdesign, and you’ve spent countless hours developing lead magnets, refining email marketing tactics, and creating seamless navigation for customers. There's one...
View ArticleMarketing Techniques to Avoid
Running any aspect of an online business involves marketing whether you’re promoting services as a local dentist or you have a thriving e-commerce store that sells kitchen appliances. But just because...
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